Meet the Coaches

On The Fort, coaching isn’t an add-on. It’s part of the culture.

We’re proud to house some of the most experienced, respected and passionate coaches in the Buckinghamshire area — each bringing their own personality, expertise and philosophy to help you progress with purpose.

Whether your goals revolve around sports-specific performance, strength & conditioning, body composition, confidence, lifestyle transformation, habits & routine building, injury-aware training, general fitness, or simply becoming a stronger and healthier version of yourself — there is a coach here for you.

No gimmicks. No one-size-fits-all approach. Just genuine coaching, real relationships, and an environment designed to help people grow physically and mentally.

Have a look below and discover the coach, approach and energy that best aligns with you.

Meet Bo

Favourite Colour:

BLACK

Favourite Animal:

THE CAMEL

If I could go to dinner with a deceased famous person,

it would be :

BOB MARLEY

A famed quote I live by:

"How you do something, is how you do everything".

Hi there,

My name is Bo. I have worked in the fitness industry for just over a decade. It's deeply ironic that I got into the physical essence of training via my search for place, mental clarity, and identity. It has proved to be a life-changing decision, and this profound journey and has secreted into EVERY aspect of my life. I can't remember the exact moment, but it dawned on me that if this can do this for me. It must, and should, be made readily available to as many people as possible.

So, with my life lessons on the power and influence of environment, and a forged mentality that states, "life problems are gym problems, and gym problems are life problems". I have dedicated my adult life to manifesting, creating and developing a style and form of gym that is impacting so many people already. So, why not contact me today to find out if the Fort way is the right way is for you?

Meet Jordan

Favourite Colour:

Red

Favourite Animal:

Tarantula

If I could go to dinner with a deceased famous person,

it would be :

Michael Jackson

A famed quote I live by:

"Stay humble and practice gratitude".

Hi there,

My name is Jordan. I am a Physical Performance Coach at Watford FC and hold a BSc in Sport and Exercise Science alongside an MSc in Strength and Conditioning. I primarily work with youth athletes, helping them develop the physical qualities needed to perform at their highest level. My coaching philosophy is centred around training movements, not muscles, as athletic performance requires far more than simply lifting heavy weights. By mastering fundamental movement patterns and body control, athletes build the foundation for strength, speed, power, agility, and long-term resilience. While football is my main area of expertise, I have also worked with runners, MMA athletes, cricketers, and rugby players, tailoring training to the specific demands of each sport. Whether working with aspiring athletes or general population clients, my goal is to help people move better, get stronger, and perform with confidence.

Hi there,

My name is Aaron, and I have been coaching athletes and individuals since 2015, specialising in motorsport performance, mobility, and all-round physical development. My experience includes coaching drivers competing in EuroCup-3 specification cars and owner-series karting, alongside working with everyday gym-goers looking to move better, get stronger, and train with confidence.

My coaching philosophy is centred around purposeful movement and mobility, helping people build strength, control, resilience, and performance that transfers into both sport and everyday life. I also support individuals returning from injury or time away from training through structured and sustainable coaching.

Every programme I deliver is tailored to the individual, with a focus on long-term physical and mental progress. I am currently working towards chartered coaching status, and you can learn more about my coaching principles and approach through my website.

Meet Aaron

Favourite Colour:

Blue

Favourite Animal:

Stag

If I could go to dinner with a deceased famous person,

it would be :

Frank Sinatra

A famed quote I live by:

"Until one is committed, there is hesitancy'.

- Willam H Murray

Contact Us

Reach out for questions or support at anytime.

Email:

Phone:

info@loadthecamels.com

07383833484

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...Remember to smile often.